Digital Communication and Swift Trust

Abstract : We experimentally study the effect of the mode of digital communication on the emergence of swift trust in a principal-agent relationship. We consider three modes of communication: plain text, audio, and video. Communication is pre-play, one-way, and unrestricted, but its content is homogenized across treatments. Overall, both audio and video messages have a positive (and similar) effect on trust compared to plain text; however, the magnitude of these effects depends on the content of agent's message (promise to act trustworthily vs. no such promise). In all conditions, we observe a positive effect of the agent's promise on the principal's trust. We also find that providing visual cues about the sender promotes trust and helps overcome gender favoritism in females.
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https://halshs.archives-ouvertes.fr/halshs-02050514
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Submitted on : Wednesday, February 27, 2019 - 11:13:08 AM
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  • HAL Id : halshs-02050514, version 1

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Zakaria Babutsidze, Nobuyuki Hanaki, Adam Zylbersztejn. Digital Communication and Swift Trust. 2019. ⟨halshs-02050514⟩

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